October 15, 2025

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Designer Fund

Over the past 8 years we’ve invested in over 30 startups and have partnered with dozens of top design teams, from early stage to public companies.

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Over the past 8 years we’ve invested in over 30 startups and have partnered with dozens of top design teams, from early stage to public companies.

Keep an eye out for signs that trust is fading as your team grows. “When people aren’t having candid, early-and-often type of conversations, and not showing napkin sketches or wireframes, you know something has gone awry, said Bradley Artziniega, a design lead at Medium. The purpose of design critiques are to solicit feedback on work at all stages of development. When presenting nearly finished or even finished work becomes the norm at every design critique, it’s a sign that designers no longer feel they can bring early-stage ideas in front of the group in a productive or safe way.

Another indicator is unequal participation or lack of productive discussion among meeting attendees. Missed meetings or dread can be a sign that critiques have stopped being helpful or that they’ve even become a point of anxiety for team members. When we repeatedly cancel our standing design critique meeting, we can surmise that it’s no longer valuable to the team. This is when we shake up the process, said Amanda.

Regardless of role or size of team, we hope these insights will inspire thoughtful discussion about how to adapt your design critique to meet your team’s needs and how to maintain a culture of trust.

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  1. Name a facilitator to keep the meeting on track.

  2. Before the meeting, ask each presenter sign up for the amount of time they need for feedback.

  3. When presenting your work, always state which aspects of the work you’re seeking feedback on.

  4. Give feedback one by one around the room. Stop when time is up or when a round of feedback yields only 1’ or pass.’

  5. When receiving feedback on your work, just listen. Speak up only to respond to a clarifying question.

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  • Name a facilitator to keep the meeting on track.

  • Before the meeting, ask each presenter sign up for the amount of time they need for feedback.

  • When presenting your work, always state which aspects of the work you’re seeking feedback on.

  • Give feedback one by one around the room. Stop when time is up or when a round of feedback yields only 1’ or pass.’

  • When receiving feedback on your work, just listen. Speak up only to respond to a clarifying question.

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— Dan Morgan

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— Dan Morgan

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Another indicator is unequal participation or lack of productive discussion among meeting attendees.

— Devin Jacoviello

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Another indicator is unequal participation or lack of productive discussion among meeting attendees.

— Devin Jacoviello

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This is a quote with an image of the author. It's a small quote and it was written by Copilot.

— Dan M

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— Dan M

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We believe in designed design. Some people do not like design.

— Ben Blumenfeld

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Why creative service providers work the way they do

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After being in-house and at agencies of all sizes, I chose to work as a freelancer to work more closely with clients and to have more flexibility in the work I take on. I like to attract companies in their early stages where I can collaborate with co-founders to shape their brand or redo their brand, making a big impact upfront and setting them up for success so they can look professional for funding. At a big agency, it was a lot less about shaping new brands and a lot more about working within an existing brand and doing a specific campaign or touchpoint.

— Jessica Strelioff, independent designer and creative director

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Another indicator is unequal participation or lack of productive discussion among meeting attendees.

— Devin Jacoviello

Lorem ipsum dolor sit amet consectetur adipisicing elit. Omnis minus inventore iusto, error eum, enim magnam cupiditate quam vitae at dolore nobis ab minima voluptas culpa, harum consectetur! Voluptatem, blanditiis!

  • Name a facilitator to keep the meeting on track.

  • Before the meeting, ask each presenter sign up for the amount of time they need for feedback.

  • When presenting your work, always state which aspects of the work you’re seeking feedback on.

  • Give feedback one by one around the room. Stop when time is up or when a round of feedback yields only 1’ or pass.’

  • When receiving feedback on your work, just listen. Speak up only to respond to a clarifying question.

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Another indicator is unequal participation or lack of productive discussion among meeting attendees.

— Devin Jacoviello

{{end callout}}

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Styleguide

Welcome Jackie Berardo to the Designer Fund Investment Team

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