Collin Whitehead runs the Brand Studio at Dropbox, where he leads a dynamic group of creatives who communicate Dropbox’s mission, value, and purpose through design. In 2018, he was approached with the task of designing Dropbox’s largest milestone yet: the company’s initial public offering, or IPO. By leading with design in a pivotal business moment, Collin and his team achieved tangible results for both Dropbox and its shareholders.

On March 23, 2018, Dropbox IPO’d for $21 per share, valuing it at over $8.2 billion—and it was deemed a successful IPO. With confetti and celebrations happening on Wall Street, the grueling seven-week process of preparing for the IPO seemed to disappear with the company’s newfound excitement and recent achievement. But in the 49 days leading up to the bell ringing, dozens of stakeholders across the company, including Collin, worked around the clock to create the story that would be Dropbox’s IPO.

In this talk, learn how Collin approached a high-pressure, pivotal moment in Dropbox’s business trajectory and used design to drive a successful IPO. See how he and his team married narrative, financial data, customer storytelling, and a comprehensive messaging rubric to build business confidence.