Angel Steger is the Design Director for Customer Growth & Business Platform at Dropbox, where she and her teams design experiences that enable people to discover and experience the value of Dropbox. These align with the business goals of acquiring and activating users such that they become long term, happy customers.

Originally established as a cloud-based file sharing and storage solution, Dropbox has evolved into a platform for productivity and collaboration. Accordingly, there is an emphasis on improving the ways teams work together in Dropbox. Team products drive revenue as they grow in size and facilitate sustained revenue over time (if one person leaves a team, that team still remains). In this case study, Angel's team set out to explore how they could more successfully activate Dropbox Business teams.

In this case study, you can learn the process Angel and her team used to create accurate metrics and help users feel safe and confident in their use of the product. Finally, hear how their design of the product impacted the bottom line and changed the experience for teams within Dropbox Business.