Kelsey Jones is a Brand Designer at Remix, the first platform to bring together the entire transportation picture and empower cities worldwide to manage how public transit, streets, and private mobility work together. In her role, Kelsey designs and creates assets and campaigns as a way for Remix to grow their business through brand marketing.

After months working on a new Remix product, Kelsey and a small team set out to build a strategy of how to best introduce it to the world. Their team was forced to work through challenges like a tight timeline and how to communicate an entirely new product to a brand new audience.

In this talk, learn how Kelsey helped shape the strategy around a go-to-market launch for the new product, as well as how she measured the success of the launch. See how she worked cross-functionally and with customers to run a design-led pilot and drive business results.