Sam Novak is a Senior Product Designer at Mode Analytics. Working on the Advanced Analytics and Visual Analytics product design teams, she helps core power users find success with the tool and expand it to serve an even bigger audience.

Mode Analytics is a collaborative analytics company that helps businesses and data scientists answer their most complex questions. They help analysts find success and share their stories and have many paying users who love the power of their product. But a few years into their paid product, Mode wanted a better way to lower acquisition costs and make the product much more ubiquitous. So they launched Mode Studio, a free product, in an attempt to attract—and hopefully retain—new users to the tool.

In this talk, learn how Sam and her team processed data from the launch and decided to make some major design changes to Mode Studio. Hear about the importance of research in design, how design impacts both new and power users, and how to have the most impact with small design changes.